Support young fashion designer
IFM Labels, a supporting program for young creative brands
In 2011, IFM created IFM Labels, a coaching program for young creative brands, as a way of strengthening its commitment to young creative spirit. Each year, IFM Labels supports a cohort of 6 designers, chosen for their talent, their uniqueness and their potential.
"IFM Labels prides itself on encouraging creativity in the fashion sector in Paris. The ultimate goal of this initiative is to support these projects and the individuals who bear them at every stage of their development. The aim is to enable them to take a global view whilst managing their daily agenda. IFM seeks to impart the right tools of the trade to them whilst encouraging uniqueness in their approach".— Patricia Romatet, Program Director IFM Labels
The labels selected are offered tailored guidance for developing their company from a dedicated team of professionals within the sector in the main fields of expertise necessary for a young creative brand: identity, supply, distribution, production, digital strategy, image and communication, finance.
Young designers, young brands established in France, in the sectors of women’s and men’s fashion, accessories, shoes/sneakers, leather goods, jewelry...
Formalization of the project’s fundamentals (which are often intuitive), an in-depth study of these fundamentals to put them into perspective and better anticipate future stages of development. Benefits that are tailored to the profiles and to the skills associated with the labels.
— The definition of the project and of its positioning, the structuring of collections, retail strategy, communication policy, financial monitoring.— Collection building, distribution, communication, financial resources and teams. To set up operational working tools such as collection planning, general sales conditions, treasury framework, communication framework.— To step back in order to gain perspective in relation to day to day pace and exchange with other designers/labels going through similar situations.— A potential lead-in to preparing business plans/financing arrangements.
To accompany young brands in their development and all forms of expression of their business model, positioning on the market and collections, distribution, communication and finance…To help these labels reach the next stage in their development whilst suggesting them new ways of clearly defining how they aim to stand out, in each and every aspect of their activity.
Coaching for 6 creative projects each year for a duration of 10 months (excluding August) starting in September and completing in June of the following year.
This coaching program is built on a synergy between training/exchange based group sessions and individual tailored coaching sessions.
The seven group workshops
— Economic model, business plan and financing— Identity, positioning, range building and pricing policy— Sales policy and development across the different distribution circuits— Communication, artistic direction — Digital strategy— Fundraising and methods— Team building and management
During each of these topical sessions we invite a professional who comes to share his/her experience in developing young creative labels: managing directors of young creative brands, press office, members of the French Couture Federation, couture ready-to-wear and fashion designers, digital agencies, representatives from financing organizations…
More than 20 Labels have been encouraged in 3 years. Discover-them in this section.
These group sessions are held at IFM, with catering provided on-site and included in the fee. Labels can choose to vary the participants who attend each of the themes offered and there may be two in number per company.
Individual Coaching Sessions
The aim of the individual coaching sessions is to work on specific topics and to help with decision-making. They allow for in-depth examination of core issues and translate the options chosen into operational tools.The subjects tackled are as follows and lead to the implementation of the following tools.In addition, subjects linked to production, supply chain and information systems can be approached to enrich the other areas, depending on the needs identified.
Following the group sessions the IFM LABELS consultants carry out a diagnosis with the team from each label and together identify the challenges and the areas for improvement.This overview results in the allocation of a credit of 14 individual working appointments with the consultants and their areas of expertise in addition to further areas if need be.
The Final Debrief
At the end of these individual sessions the team of consultants meets with each of the labels to take stock, to assess the ground covered and to share the areas for improvement to put into place.This individual sharing concludes with a final group meeting with exchanges on the benefits of the IFM Labels program.
This program is headed by Patricia Romatet, IFM Professor and Director of Studies and Consulting, with contributions from 4 external consultants:
Delphine CaucéExecutive Management and developmentWith a 17 year track record to her credit in the fashion sector, Delphine Caucet has worked for some fine names in ready-to-wear and luxury accessory houses. She started her career at Balenciaga in 1998 alongside Nicolas Ghesquiere as Corporate Manager and then took over the corporate board for Europe at Chloé in 2007. She then joined forces with Bouchra Jarrar and became the brand's Director General, and later became the Deputy Director General for Vanessa Seward. Specialized in wholesale and strategic commercial development, Delphine was also commissioned for Loewe alongside Jonathan Anderson to increase the brand's notoriety. Today she has set up her own business to advise and support brands undergoing development or restructuring.
Sylvie CoumauEconomic models and financing
Following her time as Contributions Director for the investment fund Mode et Finance, Sylvie Coumau was Development Director at Dries Van Noten and later Director General at Frédéric Malle. For the past year and a half, she has been advising and supporting creative brands with their development issues.
She regularly lectures at IFM on management issues in the sector.
Claire Cohen Commercial Policy
Claire Cohen has wide experience in distribution following many years working for major luxury brands. She founded her consulting company "Retail Expertises" which supports brands in developing their distribution network and organizes training for the teams. She also sets up turnkey boutiques and manages the outsourcing of certain distribution networks in France and abroad.
Sylvain OgerStrategy / Artistic Direction
Sylvain Oger has been artistic director since 2007. After having been employed in the fashion magazine press alongside Michel Mallard, and then in advertising agencies (TBWA\Paris, Leo Burnett, H/Les Gaulois), he forged international experience, in particular through a 3-year stay in Moscow where he was image and communication director for a retail giant specializing in shoes and leather goods. Upon returning to Paris in 2016, he set up PERSONA Editions, an agency specializing in branding and visual identity issues. His unusual career in semiology allows him to perceive his discipline in an analytical and cross-functional manner, where each creative achievement is set within a broader strategy.
Patricia RomatetIdentity, positioning and range
Patricia Romatet was consultant designer and later marketing director in the men’s sector and later in distribution. At IFM she teaches methodology in collection building in the context of brand image. Her activity as director of Studies and Consulting at IFM allows her to combine knowledge of market challenges and respective positioning with the constant search for what defines uniqueness. Her experience guarantees in-depth understanding of the characteristics of the following sectors: menswear, womenswear, leather goods, shoes, lingerie, jewelry and the home, the relathionship between marketing and creation and the challenges in the sector.
To follow this program IFM asks for a participation of €2,000 ex-Tax, divided up over 2 fiscal years.
— A label that has existed for a minimum of 3 seasons— An annual sales figure of over €100,000 ex-Tax and a positive result— A minimum of 40% international activity and quality distribution, in tune with the project’s ambition— An early reputation established with influencers and tangible activity on social networks — Where possible, having begun to establish a team, a tandem with a designer and another person in charge of sales, management…— Creative talent and drive to move forward
Applications can be sent directly to IFM at the following address: email@example.com
With the support of