Launched in 2012, Raphaella Riboud is a luxury lifestyle brand specialized in sleepwear and homewear in eye-catching colours, daring prints and a strong masculine influence.
Our mission is to celebrate Intimacy: time with those you love. We make clothes to wear at home and beyond. Whether you need to pack something soft to remind you of home, whether you are the first to wake up to make coffee, whether you need to brace yourself to go down for your first breakfast with your inlaws (and their very large family), or whether a long day at the beach miraculously slips into late drinks….We call it intimacy and we want to celebrate it.
We are passionate about fabrics and we are always searching for soft and luxurious fabrics: silk satin, paper thin coton, romantic calais lace, soft silk jersey and heavy Moroccan crepe… All our silk and coton are sourced in Italy and we design our own prints in house. We live up to the highest standards of quality and we believe that luxury starts with «savoir faire» and «savoir etre».
What did you dream of becoming when you were a kid?
Anything that involved a puffy, pink costume. Tiaras were considered mildly optional.
How did you start?
My first job was working at Tatler magazine for Isabella Blow.
Who or what inspires you?
I love rituals, habits, lucky charms and superstitions.
How would you describe your brand?
Raphaella Riboud is a luxury homewear wardrobe. We celebrate intimacy: time with those you love.
What part of your life influences your designs the most?
What was the last place that really fascinated you?
I have a long lasting love story with Italy. Rome is my latest obsession.
Would you say that you created your brand by following your instinct?
My full time job is to trust my instinct.
What is the main challenge that your brand is facing today?
Returning to our raison d'être.
Would you ever consider working for other brands?
Never say never.
Any advice you can share with young designers who dream of starting their own brand?
Any essage to potential investors or buyers?
I will let my clothes have the last word...