Launched in 2012, Raphaella Riboud is a luxury lifestyle brand specialized in sleepwear and homewear in eye-catching colours, daring prints and a strong masculine influence.

Our mission is to celebrate Intimacy: time with those you love. We make clothes to wear at home and beyond. Whether you need to pack something soft to remind you of home, whether you are the first to wake up to make coffee, whether you need to brace yourself to go down for your first breakfast with your inlaws (and their very large family), or whether a long day at the beach miraculously slips into late drinks….We call it intimacy and we want to celebrate it.

We are passionate about fabrics and we are always searching for soft and luxurious fabrics: silk satin, paper thin coton, romantic calais lace, soft silk jersey and heavy Moroccan crepe… All our silk and coton are sourced in Italy and we design our own prints in house. We live up to the highest standards of quality and we believe that luxury starts with «savoir faire» and «savoir etre».

raphaellariboud.com

What did you dream of becoming when you were a kid?

Anything that involved a puffy, pink costume. Tiaras were considered mildly optional.

How did you start?

My first job was working at Tatler magazine for Isabella Blow.

How would you describe yourself?

Determined.

How do you work as a team?

My assistant came to help me for one day and never left. We have been working together for four years. She is the unsung hero of the company.

What is your take on fashion? What do you want your products to say?

I think fashion has become mostly unfashionable. Our products are the definition of luxury: a timeless balance between purpose and form, savoir-faire and savoir-être.

Who or what inspires you?

I love rituals, habits, lucky charms and superstitions.

How would you describe your brand?

Raphaella Riboud is a luxury homewear wardrobe. We celebrate intimacy: time with those you love.

What part of your life influences your designs the most?

My intimacy

Is traveling regularly also an important aspect of your creative process?

I am a border line obsessive packer and I love my holiday wardrobe. Our sleep shirts are my constant travelling companions because they can be worn in so many different ways.

What was the last place that really fascinated you?

I have a long lasting love story with Italy. Rome is my latest obsession.

Would you say that you created your brand by following your instinct?

My full time job is to trust my instinct.

What is the main challenge that your brand is facing today?

Returning to our raison d'être.

What was the IFM diagnosis on the management of your brand?

The project needed help defining its next step, going from a good idea, the pyjama, to a great brand.

On what aspects did IFM help you?

IFM brought a sensible outsider point of view on the brand. It helped me face both business and commercial in a realistic and more efficient way.

Would you ever consider working for other brands?

Never say never.

Any advice you can share with young designers who dream of starting their own brand?

Do it!

Any essage to potential investors or buyers?

I will let my clothes have the last word...

Monsieur Lacenaire
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