VETEMENTS studies, dissects and redefines the essence of fashion by creating garments that are meant to be worn. The label avoids current trends and tendencies and focuses on giving the wearer the freedom to form their own visual voice. The pieces don’t tell a story, they offer a new wardrobe that is easy to mix with old and new, promoting personal style over a “fashion uniform.”
VETEMENTS is inspired by a masculine wardrobe where tailoring is always the focal point. At the core of the brand is the research between the clothes, the body and the attitude of the wearer and street style is often referred to in the collections, resulting in exaggerated proportions, contrasting silhouettes and authentic materials. Ultimately, the design approach is to create clothes that are appreciated for their unique creative and technical qualities.
What did you dream of becoming when you were a kid?
How did you start?
By watching my grandmother and my mother dress and drawing pretty ugly dresses
How would you describe yourself?
I would not
How do you work as a team?
Debating, discussing, analyzing, fighting and celebrating. It's all about efficiency and balance.
Who or what inspires you? What moves you?
People, the differene between people and how individual and unique each of us can be.
How would you describe your brand?
It's about... clothes (Vetements in French)
What part of your life influences your designs the most?
Is travelling regularly an important aspect of your creative process?
I wish I could travel more, but then again, there's internet
What was the last place that really fascinated you?
Would you say that you created your brand by following your instinct?
Definitely the exixtence of Vetements is a product of instinct and following one's feeling.
What is the main challenge that your brand is facing today?
Cashflow and production facilities.
Would you ever consider working for other brands?
Depends on a brand, why not, as long as it's exciting and I can bring something to it...
Any advice you can share with young designers who dream of starting their own brand?
Be sure you really want and believe in it and go ahead, nothing can stop you.
Any last words or message to potential investors or buyers you would like to express?
Make love, not war!